"Our vision is to reunite the industry by re-establishing the traditional E3 week, bring back that spark, and restore E3's role as a truly magical global showcase event for game creators and consumers,” says Kyle Marsden-Kish, ReedPop's VP of gaming.ĭespite once being the most well-known and adored yearly event in gaming, E3 has been a point of controversy and instability over the past few years. The Entertainment Software Association (ESA) is partnering with event production company ReedPop – which has been behind New York Comic Con, PAX, Star Wars Celebration, and more – clearly hoping to bring a much more focused and memorable E3 for businesses and fans alike. Meanwhile, Thursday, June 15 and Friday, June 16 be known as E3 Gamer Days, offering an increased focus on consumers where they can "go hands-on with the future of gaming and connect with developers, content creators, media personalities, and more." Gamer Days will take place in a separate hall to Business Days. Tuesday, June 13 to Thursday, June 15 will be dubbed E3 Business Days and will concentrate on industry professionals and gaming media. While recent E3s blended business and consumer sides of the industry into a single event, E3 2023 will separate them into two fairly distinct parts. Partnered digital events will precede the physical expo (beginning on June 11) but the legendary event will run from Tuesday, June 13 to Friday, June 16. Following three years of uncertainty, E3 is set to return in 2023 at the Los Angeles Convention Center for an in-person experience.
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